Netweave Social

Social Media Management

NetWeave is Manatee County’s original social media agency. Whether you need someone to show you how to run your social media effectively, or you need someone to do it for you, NetWeave can help. Click one of the icons above to find out more about each type of social media service we offer.

Outsourcing Social Media Doesn’t Work… Try Co-Sourcing!​

If you try to have any social media agency take 100% of the social media workload off your plate, your social media program will be nowhere near as effective as it could be. We just don’t know the business like you do, and we’re not there every day immersed in the culture and the goings-on. But trying to do it all yourself doesn’t work either. You’re not a social media expert, and hiring one full time is an expense that’s probably not in your budget. Where’s the affordable middle ground? Let’s both work together as a team on content creation from the inside of the organization, and the integrated communications planning that unites social with all of the other efforts your company is undertaking so that everything is part of a unified whole.

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Netweave Social

Our Services

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Management

If you’re short on time or know-how, or just don’t want to deal with it we can do it for you.

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Training

If you would like us to train you or your staff in effective social media we can help you.

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Speaking

If your group would like an engaging and educational speaker we can help you.

Welcome to Co-Sourcing

How It Works

Instead of trying to move 100% of the social media workload off your plate, let’s keep you involved, but make you more effective. Let us take the 80% of the job that’s mechanics, time, and social media knowledge and put that on OUR plate. Then let’s both work together as a team on that remaining 20% of content creation from the inside of the organization, and the integrated communications planning that unites social with all of the other efforts your company is undertaking so that everything is part of a unified whole. Rather than outsourcing, co-source the social media plan to an expert rep from NetWeave who can do the lion’s share of the work, for a fraction of the cost of hiring a full-time employee to help.
What does Co-Sourcing look like?

When you try to do all the posts yourself, you are posting whenever you can, not necessarily at the best times or frequencies for your posts to get the right kind of attention. Also, without a background in social media communications, you’re not mindful of keeping your content highly engaging and relevant. In other words, you’ll get lucky sometimes, and you’ll bomb sometimes, but your overall effectiveness suffers. On a graph, it looks like this.

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Then again, if you outsourced 100% of the workload, consistency and post frequency and timing would be great… but you would be missing all those “moments” captured on-site that really bring the great interaction. This is more level… but bland.

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Combine the best parts of both those scenarios by co-sourcing and get great material posted at strategic times and in ways that squeeze every last drop of engagement you can get out of that material. The peaks of those waves get higher, but so does the average water level. Everything succeeds more working together!

Netweave Social

Meet our Professionals

Kevin McNulty

Kevin McNulty

President & CEO

After getting a degree in psychology from California State University, Fullerton, Kevin went to work for General Dynamics in Employee and Community Relations. After a several-year break to be a stay-at-home dad, he rejoined the workforce developing training for several companies before landing at Ceridian Benefit Services‘ Knowledge Management department. In 2009, he and Pamela Harper started NetWeave after years of blogging and exploring the burgeoning world of social networking. 

Pamela Whitman

Pamela Whitman

Senior VP & COO

Pamela received her Bachelor’s in Hospitality Management from the University of South Florida. With experience in restaurants and event planning, Pamela not only manages the day-to-day operation of NetWeave, but brings valuable experience to our hospitality clients. She and her business partner Kevin McNulty started NetWeave in 2009 in response to a growing demand for businesses to have a professional presence on new social media services like Facebook, Instagram, and more.

Erin McNulty

Erin McNulty

Vice President, Quality Assurance

In 2011, Erin became the third McNulty to join the firm, and in 2014 she became our third partner and advanced to the role of VP of QA where she constantly monitors our work to make sure only the best quality is delivered for our clients. She also handles all our reporting and advertising functions. Erin received her bachelor’s degree from Florida International University in International Relations and History, with a minor in French, because she clearly didn’t have enough to do.

PRICING TABLE

Netweave Social

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Our Clients

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